Presenter and soon-to-be mummy of two is joining our merry band of HUGGIES Wipes ambassadors, and getting behind the recent launch of the new Style on the Go wipes pouches.

As a style icon and designer of her own clothing range Fearne Cotton For Very.co.uk (now moving into its third hugely successful year), her style credentials aren’t in any doubt. Yet it was the addition of Rex to her family in 2013 that has really got her raving about HUGGIES wipes.

Since becoming a mum I’ve become a real fan of HUGGIES wipes. They are dotted all over our home and I take them with me everywhere I go as I’m always on the move. I need them close to hand for what I call those S.O.S. moments! Fearne Cotton

And man, do I know all about SOS moments. At 15 months, Heidi has zero sense of appetite and will eat and drink everything in sight, and let’s face it, what goes in will come out. You might think her big brother fares better at 3 years old, but having described my potty training woes on here yesterday, this clearly isn’t the case.

HUGGIES wipes are simply stronger than other wipes, fact. HUGGIES wipes are kinder to babies skin than other wipes, fact. HUGGIES wipes, are more absorbent than other wipes, fact. What’s not to love?

It’s important to me that I’m using the kindest possible products to skin, and HUGGIES Style on The Go wipes pouches and refills are ideal as they don’t contain any nasties Fearne Cotton

The new HUGGIES Style On the Go wipes pouches are genius and look awesome. I love the fact you can hang the pouches off your buggy or even your wrist, and the brightly coloured designs mean you can find them even in the untidiest handbag! I never thought something so practical as wipes would end up being so stylish. Fearne Cotton

Pictured above, and soon to be reviewed this mummy and my fellow ambassadors, the HUGGIES Style on the Go wipes pouches are designed to solve the irritation of losing your wipes at the bottom of your change bag. Let’s face it, we reach for our trusty wipes more often than anything else throughout the average day; whether it’s bums, faces or hands we’re wiping, or dealing with all manner of mishaps and spillages. These handy wipes pouches mean you can attach them to your buggy, change bag or even your wrist for faff-free days out and about - genius!

If you want to try Huggies new reformulated wipes for yourself, you can request a free pack and take part in the #ChallengeYourWipes campaign to win tons of cool prizes, including a £500 supermarket voucher! Be super quick as this ends August 16th 2015.